Facebook Pixel - Anyone implementing it effectively?

I’ve started down the rabbithole of online marketing enhancements using Faceebook Pixel. Has anyone started using this to assist in tracking ads to sales? Want to share any insights?

I’ve just got ours working at Crow’s Theatre. I used the instructions outlined here


Arts Management Support emails gave me no help but I scheduled a call with a Facebook rep and they took the time to help me. Conversions and retargeting are now working.

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