Does anyone have any advice about when to hold season seats? This is our first time issuing season tickets in Theatre Manager. We have made our Events, Control House, and Season Package and are now entering season ticket holders into the Control House from the last season we sold them (2019-2020). We will have a deadline for subscribers to obtain the same day and seats as last time but many of them usually miss that deadline. In the past, we have always held some seats in each performance until a couple weeks ahead of time for cast and crew, and subscriber exchanges. These are usually the seats that are most popular with subscribers so I think we should Hold the Season Seats that haven’t been renewed yet plus some others. But when should we do that? We could do it before we even process any renewals or wait until the renewal deadline. Anyone have any advice based on your past experience? If we hold them right away, will that cause problems later?
Paul at Old Town Playhouse