Has anybody found a system that works for them regarding cross-referencing and updating email preferences between mailchimp and theater manager? Do you match a customers email preferences between both system so that mailchimp and theater manager hold the same data? If you do, do you have a system for exporting mailchimp data (subscribers/unsubscribers) and importing it to theater manager and vice versa.
We have been importing/exporting subscribers/unsubscribers manually between both, but if someone is marked subscribed in one system and do not email in the other, it gets confusing as to which system you should listen to over the other.
Any thoughts? Thanks!