Online Discount Abuse


#1

Hi all, we seem to be having an internal debate here at the Arkansas Rep regarding online discounts and wanted to get input from our fellow community members:

We are considering offering Senior, Military, and Student discounts to be purchased through our online box office. Some of us here fear that by placing it on the web for patrons to purchase themselves that it will lead to abuse and people getting discounts who do not qualify. Others believe that it is a non-issue or of such little impact that it would be foolish to no post them on the site (thus reducing the number of partial refunds for tickets purchased).

Could you tell me:

  1. do you allow for discounts such as these online
  2. If you do, have you had any negative experiences doing so?

thanks for your help!


#2

We allow discounts to be chosen online, and haven’t really found it to be abused. Most people are honest. The default is Adult, as well, so we get a few “I couldn’t find where to choose Senior” complaints.

I would monitor your sales for a while, and maybe see if your average number of discounted tickets suddenly increases. However, I don’t think you’ll see much abuse.