Patron/ Subscriber Birthdays


#1

Does anyone currently get Birthdates from patrons? Our Marketing Dept. is mulling it over since it’s our Theatre’s birthday this year.

If you have was it useful, successful, painful??


#2

We’ve only consistently collected birthdates for our student programs so we can track true age. We’ve talked with Marketing about a campaign to mass collect them for a birthday month offer of some kind, but we’ve never gotten the idea out of brainstorm stage. I’d love to hear how others use this!


#3

We do this (mostly for grant reporting, etc.) and we use the data to send out birthday coupons every month