Does anyone currently get Birthdates from patrons? Our Marketing Dept. is mulling it over since it’s our Theatre’s birthday this year.
If you have was it useful, successful, painful??
We’ve only consistently collected birthdates for our student programs so we can track true age. We’ve talked with Marketing about a campaign to mass collect them for a birthday month offer of some kind, but we’ve never gotten the idea out of brainstorm stage. I’d love to hear how others use this!
We do this (mostly for grant reporting, etc.) and we use the data to send out birthday coupons every month